TYMIQ at GITEX EUROPE 2025: Tech trends and strategic shifts

Last week, TYMIQ’s Chief Strategy Officer, Andrei Zhukovski, took part in GITEX EUROPE 2025 — one of the continent’s most prominent technology and innovation events. Held in Berlin, the conference brought together thousands of industry leaders, startups, and tech professionals to explore emerging digital trends and transformative technologies.

Andrei returned with sharp observations from the event — and a few signals worth watching closely.

Key Takeaways from GITEX EUROPE

1. AI Hype vs. Real Use

AI was undoubtedly the most frequently used buzzword across booths and pitches. However, many companies showcased products labeled “AI-powered” with little to no actual AI functionality involved. The disconnect highlights a maturing market still struggling to define real-world value beyond branding.

2. Geography as a strategic priority

“The question ‘How to do it cheaper and faster?’ is being replaced by ‘How to do it inside Europe?’”

With increasing attention on data sovereignty, legal compliance, and supply chain resilience, companies are shifting away from global outsourcing at all costs — and toward European-based delivery models that ensure quality, stability, and accountability.

3. DevOps is evolving - again

“DevOps Engineer as a role is slowly dissolving into SaaS DevOps solutions — and eventually into the broader role of a Software Engineer,” notes Andrei.

The rise of low-touch CI/CD platforms, Infrastructure-as-Code, and managed orchestration tools are reducing the need for standalone DevOps roles. Instead, software engineers are expected to integrate deployment, monitoring, and automation directly into their workflows.

What Ii means for TYMIQ clients

As a partner in long-term software modernization and architecture design, TYMIQ continues to track and adapt to the shifts that redefine how digital products are planned, built, and deployed in Europe.

We believe that clear purpose, technical integrity, and practical implementation will remain the hallmarks of successful digital initiatives — not just the buzzwords.

Want to discuss how these trends could impact your upcoming project?
Let’s talk — contact us here.